Icelolly is targeting 16-34 year olds in the next phase of its partnership with ITV.
From this Thursday, it will sponsor both Family Guy and American Dad on late peak ITV2, the most watched digital channel for the so-called Gen Z.
Icelolly-branded sponsorship creative has been developed for both comedies in an HD animation style to match the shows.
The Family Guy creative features a central character suffering a series of holiday mishaps before eventually finding the right deal with icelolly.com and relaxing on the beach.
The creative has kept the style of animation and humour synonymous with Family Guy.
A fun creative for American Dad follows a spy-like character travelling the world to visit a series of ‘target’ destinations. His mission is to find the very best holiday hotspots and come up with recommendations for icelolly.com’s audience.
Chief marketing officer Ross Matthews said the creatives were a ‘huge amount of fun to develop’.
"I’ve honestly never laughed so much in brainstorming the creative ideas for these hilarious shows," he said.
"Everyone at icelolly.com is very excited about the launch of the new sponsorships – we’ve a young team and all of us are fans of Family Guy and American Dad."
Icelolly’s new adverts, with the theme ‘Do It For The Stories’, have been airing across ITV since launching during James Bond: Quantum of Solace on Boxing Day.
A channel-wide sponsorship of ITV3 afternoons also launched in early January.
