Holiday Inn parent InterContinental Hotels Group has announced that the first two properties in its new EVEN Hotels wellness brand will be along the Washington-to-New York corridor, in Rockville, Maryland, and Norwalk, Connecticut.
The two cities are both "affluent communities with a high wellness-minded resident and traveler base," IHG noted.
Both properties will be conversions, designed to offer flexible public workspaces, dining and social areas; natural outdoor spaces, in-room fitness elements, a state-of-the-art three-zone gym and space for small-group fitness classes.
The Rockville property will have 167 guest rooms on seven guestroom floors; Norwalk will have 129 guest rooms and four floors. Both are expected to open in early 2014.
The EVEN Hotels brand concept is a result of more than 24 months of consumer-insights research that provides a variety of options to help guests Eat Well, Rest Easy, Keep Active and Accomplish More.
Adam Glickman, head of EVEN Hotels, noted that a recent McKinsey & Company report estimated that global health and wellness sales will reach $1 trillion by 2017.
