Instagram is in and Twitter is out apparently as the social media giant passed the 400 million user mark earlier this week. This latest milestone puts the social media platform ahead of Twitter by approximately 80 million users. According to research, younger users prefer interacting on social media through imagery and currently Instagram and Snapchat post the biggest threat to Twitter’s growth as this new generation opts out of a140 word limit.
To celebrate its 20th birthday, Easy Jet has launched a social media campaign for fans to submit photos to be on its 20th birthday plane. The low cost carrier is asking customers to upload their favourite holiday snaps from over the years for the chance to win a pair of free flights. The campaign hash tag #Timeflies has seen a heap of engagement on Twitter with a number of users uploading holiday images and Tweeting about holiday memories. To get involved, users can go on to a special microsite and upload their images.
The ‘Share a Coke’ campaign became one of the world’s favourite campaigns. To follow on and keep up with the digital language of emoji’s, the global brand has become the first company to pay for an emoji on Twitter. The ‘Share a Coke’ emoji features two of the famous glass bottles clinking against each other and was popular amongst Twitter users, many of whom posted selfies with their coke bottle and used the new emoji along with the hashtag #shareacoke.
The mayor of LA, Eric Garcetti, nicknamed ‘Mayor of Instagram‘ is attempting to bring politics into the 21st century using his social media platforms. Garcetti is exhibiting a collection of 100 of his Instagram photos at a city art gallery including selfies, personal photos, and vistas of Los Angles, as well as the occasional photo of his meals. The mayor believes social media is a key way to reach out to his electorate and hopes in the future it can be used to improve the quality of life of those he serves.
And finally, following the launch of the iPhone 6S last week, the IOS 9 update became available for iPhone users. The update includes a number of new features that will come in handy for users especially whilst travelling. In the photo section, there is now a folder dedicated to selfies, perfect for viewing a collection of holiday snaps. The new wallet feature allows iPhone users to store useful information such as boarding passes, event/attraction tickets, retail coupons and loyalty cards, that way tourists can carry less on their travels.
