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Intrepid merges EMEA division with The Americas
Australia-based adventure travel specialist, Intrepid Group, is to merge its business divisions in EMEA and The Americas as it positions itself for ‘significant growth’ over the next five years.
With the regions identified as key investment markets, Intrepid’s sales and marketing offices in London, Toronto and New York will remain in place but under a restructured leadership team.
Michael Edwards (pictured here), currently chief growth officer for the global business, will take on the role of managing director EMEA and The Americas with responsibility for global brand.
He will be supported by Aaron Hocking, currently regional director for EMEA, as commercial director for the merged region.
Hocking will have responsibility for B2B performance, new business development and growing the company’s tailormade division.
Darshika Jones, currently regional director for North America, will become finance director across EMEA and the Americas.
Intrepid Group CEO James Thornton said: "As we develop our strategic plan for 2025, it’s essential that we have the right structure in place to achieve our goals. Both EMEA and The Americas have tremendous growth potential. This new structure will allow us to fuel that growth with purpose through collaboration, knowledge-sharing and innovation.
"Our 2025 strategy will see us become the global vertically integrated leader in sustainable, experience-rich travel with revenues of $1 billion and with purpose embedded as a guiding principle."
The company has seen three consecutive years of record growth globally, with a 17% increase in revenue in 2018 and an EBIT result of almost AUD $15M.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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