Intrepid Travel just achieved a record sales day and record month in the UK & Ireland, thanks to its annual Big January Sale.
The bumper sales day was January 31, with sales 50% up on the region’s previous best – which was the day before (January 30).
Overall, January was a record sales month both globally, and in the UK, with revenue up 36% in the region.
That included strong sales figures from trade partners, resulting in a 30% increase in industry revenue, compared to January 2023.
The top selling destinations for Brits included Vietnam, Morocco, India, Peru, and Costa Rica.
Southeast Asia saw a resurgence in demand, with the region up 33% in passenger bookings.
Sri Lanka also saw huge growth with bookings surging 900% compared to a year ago.
Southern and East Africa also saw increases with bookings up 69% and 23% respectively, compared to January 2023.
Tanzania and Botswana were two of the most popular destinations.
Hazel McGuire, Intrepid’s GM UK & Ireland, said: “These figures show that those who can are continuing to prioritise travel, despite the cost-of-living pressures.”
“It’s great to see Southeast Asia, Intrepid’s heartland, topping our top-booked lists again. Thank you to all our trade partners.”
