Messe Berlin (Singapore), the organiser of ITB Asia, has opened registration for this year’s hosted buyer programme
Buyers interested in attending ITB Asia this year can submit their hosted buyer applications online at www.itb-asia.com.
This year’s programme will also see the introduction of a new category of partial hosted buyers.
Partial hosted buyers can choose to attend ITB Asia 2011 on any two days of the three-day show. They are also required to attend a total of 15 appointments for the two days at the show, as compared to the 30 appointments fully hosted buyers have to fulfil.
Partial-hosted buyers will enjoy similar benefits as fully hosted buyers, excluding airfares. These include premium hotel accommodation, invites to industry networking events, complimentary access to the Web-In-Travel (WIT) conference and admission to ITB Berlin 2012.
“With the new partial buyer category, over 600 top quality buyers representing the MICE, leisure and corporate travel markets will be invited to attend ITB Asia this year,†said Nino Gruettke, executive director of ITB Asia.
ITB Asia is in its fourth year and will be held from 19 – 21 October 2011 at Suntec Singapore.
Last year, the show attracted 6,605 attendees and 720 exhibitors from more than 60 countries.
