ITM members approve name change
Members of the Institute of Travel Management UK & Ireland have voted in favour to change the association’s name to the Institute of Travel and Meetings.
The association said the change, approved by over 85% of members, will allow the association to retain its “ITM” moniker to take advantage of the brand investment over the last few years, but demonstrates a new direction for the association.
The name change was proposed by the ITM board to recognise the convergence of the business travel and meetings sectors across both purchasing and supply.
It is also designed to illustrate the intention of the association to take a broader look at all things travel and meetings related across educational content and services.
The new name has been coupled with a new looking ITM brand and a new tag line “Thinking Differently. Acting Positively”.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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