Members of the Institute of Travel Management UK & Ireland have voted in favour to change the association’s name to the Institute of Travel and Meetings.
The association said the change, approved by over 85% of members, will allow the association to retain its “ITM” moniker to take advantage of the brand investment over the last few years, but demonstrates a new direction for the association.
The name change was proposed by the ITM board to recognise the convergence of the business travel and meetings sectors across both purchasing and supply.
It is also designed to illustrate the intention of the association to take a broader look at all things travel and meetings related across educational content and services.
The new name has been coupled with a new looking ITM brand and a new tag line “Thinking Differently. Acting Positively”.
By Bev Fearis
