JetBlue adds redemption benefits to JAL partnership

JetBlue expanded its partnership with Japan Airlines to include TrueBlue point redemptions.
TrueBlue members can now use their points to book qualifying Japan Airlines-operated flights directly on jetblue.com.
This milestone marks the first time JetBlue’s TrueBlue members can redeem points for travel with an airline partner in East Asia.
“We’re excited to expand the TrueBlue experience by growing our network of trusted airline partners, giving our members more ways to redeem points,” said Edward Pouthier, VP of loyalty and personalization, JetBlue.
“With JAL redemption options, we’re opening the door to more destinations for our customers to travel where they want.”
With access to Japan Airlines’ service and premium cabins, TrueBlue members can now explore a range of destinations across Japan and East Asia—including Tokyo, Osaka, Okinawa, and Hokkaido—using their points.
“We’re delighted to announce our newest mileage partnership ” said Yasushi Omori, SVP of mileage and lifestyle business, Japan Airlines.
“This partnership will enable JAL to enhance its network beyond New York and Boston, where direct flights from Japan are available.”
The partnership will also allow JAL Mileage Bank members to redeem their miles for select flights across JetBlue’s network, including those to Latin America, the Caribbean, Canada, and cities along the US East Coast.
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