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JetBlue revamps TrueBlue loyalty program
JetBlue has rolled out a refreshed TrueBlue loyalty program.
It is enhanced with the introduction of tiles, Perks You Pick, and expanded levels of Mosaic.
The program offers new opportunities to earn perks and status upgrades in the air or on the ground.
“JetBlue is continuing our legacy of disrupting travel for the better with unique, customer-first programs,” said Christopher Buckner, VP, loyalty and partnerships.
JetBlue’s travel sites Paisly.com and JetBlue Vacations are fully integrated into the new TrueBlue.
This gives members seamless accrual of rewards when booking flights, cruises, car rental and more.
The Tiles feature allows TrueBlue members to track progress toward Mosaic status while also unlocking valuable perks.
One tile is awarded for every $100 in qualifying purchases on JetBlue, JetBlue Vacations, Paisly by JetBlue and American Airlines flights.
Additionally, one tile is awarded for every $1,000 in eligible spend on all JetBlue credit cards.
Once a customer earns 50 tiles, they will reach Mosaic 1 status, automatically receiving all TrueBlue Perks You Pick.
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