JetBlue’s wholly-owned travel platform Paisly has expanded its product portfolio with the addition of four cruise line partners.
It added Holland America Line, Cunard, Virgin Voyages, and Oceania Cruises.
This expands Paisly’s existing cruise offering more niche suppliers in both the luxury and adult-only category.
Paisly is adding a new cruise partner each month on average.
By rapidly increasing its direct inventory, Paisly is scaling its ability to serve a broader customer base.
JetBlue Vacations, the first brand to offer cruises through Paisly, enables customers to earn airline rewards like TrueBlue points and tiles toward loyalty status, as well as rewards from the cruise line.
“Cruising is a category overdue for disruption, and that’s exactly what Paisly is delivering,” said Jamie Perry, President of Paisly.
“By expanding our cruise offering and integrating it with our personalization engine and loyalty tools, we’re enabling JetBlue, and future airline partners, to offer customers an experience that’s smarter, simpler, and more rewarding.”
Ahead of JetBlue’s proposed collaboration with United Airlines, Paisly will begin offering United customers cruise product offerings from next summer.
United customers will soon benefit from the same loyalty integration already available to JetBlue travelers.
Paisly’s signature Plane to Port Commitment is currently offered through JetBlue Vacations.
This policy ensures that if a flight delay prevents a customer from making their cruise departure, Paisly will step in to help them reach the next port of call.
This can be extended to any airline partner that bundles air and cruise products through the platform.
