Karren Brady, one of Sir Alan Sugar's advisors on the reality TV show Apprentice, will be a guest speaker at this year's World Travel Market where she is likely to be one of the greatest attractions.
Brady, who is vice-chair of West Ham Football Club, will speak at the Talk Business: Fight to Survive seminar, where she will give deliver advice and assistance to the UK and European travel industries.
She will be supported by panelists Steve Byrne, CEO of Travel Counsellors, David Jones, CEO of European Tourism Action Group, Chris Photi, a partner at travel accountants White Hart Associates, and Caroline Rifkind, senior manager, travel division, PwC.
Also, speaking at WTM will be British Airways' chief executive Keith Williams, who will deliver The Big Talk. The event, taking place at Excel London from November 7 to 10 will also include dedicated sessions on social media for the first time.
By Linsey McNeill
