Kuoni UK hopes to use new investment to improve expertise, customer relations and its links to good agents.
UK MD Derek Jones said that additional investment would mean these areas could be further improved.
He added that Kuoni’s new owner, REWE Group, had pledged to invest in the tour operator as part of its ‘ambitious growth plans’.
He said: "We’ve been clear from the UK that we need to work on our relations with customers through expertise at the front end and work with good agents.
"We think there’s further to go which would require more investment.
"We’ve spent a lot of time with Reve and have had first-hand feedback that they like what we’re doing and our retail models.
"They have given a lot of reassurances and have acquired the brand on a long licence.
"Staff are pleased that the uncertainty is over and we have the backing of a business of that size which has been around since 1927."
The sale of the entire Kuoni UK Group including the main Kuoni tour operating brand, its 34 Kuoni-branded travel shops and John Lewis concessions as well as specialist travel businesses Carrier, CV Villas, Kirker and Voyage Jules Verne to the owner of German operator DER Touristic was announced yesterday.
But it is not expected to be finalised until September.
