Vietnam was the fastest growing destination for long-haul specialist Kuoni last year.
According to Kuoni’s Travel Edit, released today, Vietnam jumped nine places in the best selling list from 23 in 2011 to 14 in 2013.
"Vietnam has seen huge developments in its tourism industry over the last few years with investment in a wide choice of hotels and sightseeing options," said Kuoni MD Derek Jones.
"Access to the country has become much easier since Vietnam Airlines launched direct flights from the UK in 2011 and we’re now seeing the impact of that – we expect to see it move into our top 10 this year for the first time."’¨
Meanwhile, Mexico jumped from the 29th best-selling destination in 2011 to 17th at the end of last year.
Kuoni said this was down to its good value all-inclusive hotels, "gorgeous beaches" and Mayan historical sites.
The top 10 rising stars for 2013 were:
1. Vietnam
2. Tanzania
3. Mexico
4. Canada
5. Spain
6. Greece
7. Portugal
8. Dominican Republic
9. Croatia
10. Nepal
The top 10 best selling destinations for 2013 were:
1. Maldives (for the ninth year running)
2. Thailand
3. Sri Lanka
4. United Arab Emirates
5. USA
6. Mauritius
7. Malaysia
8. Cuba
9. Antigua
10. Singapore
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