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Lastminute signs white label deal with Aer Lingus
Lastminute.com has signed up Aer Lingus to its white label and affiliate Partner Network.
Under the deal, lastminute.com will build a customised white label hotel solution for Aer Lingus selling its portfolio of 80,000 worldwide hotels inventory through www.aerlingus.com.
Aer Lingus will be one of lastminute.com’s first partners to use its enhanced ancillary merchandising capabilities.
Launched late last year, Lastminute.com Partner Network sees lastminute.com wholesaling Sabre’s complete hotel inventory –of 40,000 hotels from its global distribution system and a further 40,000 merchant rate properties from Travelocity, lastminute.com and medhotels.com.
Social networking site WAYN.com and French specialist frenchconnections.co.uk have already sign up to the programme.
Lastminute.com has existing white label deals with supermarket giant Tesco, Intercontinental Hotels Group, Saga, and airport operator BAA.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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