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Leaving hearts and wallets in San Fran
The San Francisco Convention & Visitors Bureau reported a record-breaking fiscal year (2004-2005) booking 926 convention groups representing more than 2.2 million hotel rooms over the next 16 years.
The number of overall visitors to the city in 2004 was more than 15 million, up 5.9% from the previous year.
Hotel guests accounted for 72% of dollars spent locally by out-of-town visitors, although only 38% of visitors here actually stay in hotels. Many stay with friends.
Said Mark Theis, vice president of the convention bureau:
“The major benchmarks of a healthy hospitality industry — hotel occupancy and average room rates — continue to give us reasons to be optimistic.”
Occupancy in the city was up 2.2%. And the average daily room rate at $151.69 was up 3.5% in a year, according to PKF Consulting.
Report by David Wilkening
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