Legoland’s growing global presence is about to get bigger with a new amusement park slated for Shanghai.
The news was announced during the Chinese President Xi Jinping’s state visit to the UK which will see the formation of a joint venture between Legoland operator Merlin and investment firm China Media Capital.
Merlin CEO Nick Varney said it will be similar in size and scope to Legoland parks under development in Japan, Korea and Dubai.
Merlin will also develop some of its other brands in China such as The Dungeons.
New attractions are being planned for the Chinese market including DreamWorks Tours and Kung Fu Panda Adventures.
"We see this partnership as providing a significant opportunity to accelerate our plans. We are also very excited to be working with CMC on the development and roll-out of new brands," Vardey said.
"By working together in partnership we will be able to combine our expertise in operating world-class attractions with CMC’s insight and expertise in the Chinese market."
