Attraction pass specialist The Leisure Pass Group has signed a deal with travel giant Ctrip to make it easier for Chinese visitors to explore London.
Ctrip, which launched its own ‘Dolphin Pass’ attraction pass brand in April 2018, is now white labelling and marketing The Leisure Pass Group’s London Pass, which provided entry to more than 80 attractions, tours and museums across the city.
The partnership is expected to generate significant growth in Chinese visitors to featured attractions, which include the Tower of London, Windsor Castle and Westminster Abbey.
After London, Ctrip will roll out white-labelled versions of passes in New York, Paris, San Francisco and Las Vegas later this year.
In return, The Leisure Pass Group will white label Ctrip’s Shanghai Dolphin Pass, marketing it as the ‘Go Shanghai’ Card to customers in Europe and North America.
Leisure Pass group chief commercial officer Jon Owen said: "We believe this will be a game-changer for our featured attractions in the target cities, helping them to capitalise on the record numbers of Chinese consumers now travelling overseas."
