London 2012 dilemma for UK outbound

Friday, 19 Apr, 2012 0

The 2012 London Olympics presents a new dilemma for pricing, yield and capacity planning for the outbound tour-operating sector, according to research unveiled at the WTM Vision Conference in London.

No clear picture is emerging about the impact of the Games on domestic and outbound tourism.

The event takes place at the heart of the peak summer season, starting on July 27 and finishing on the August 13.

Another issue is the UEFA Euro 2012 football tournament, which opens on June 8 with the final taking place on July 1.

Traditionally, tour operators experience a drop in bookings and travel during big soccer events, and with the Republic of Ireland also taking part in Euro 2012, chances are more people might be distracted from thinking about a summer break.

The latest increase in APD (Air Passenger Duty), the potential for unrest overseas and the ongoing Eurozone debt crisis are other variables likely to have an impact on outbound demand, says Euromonitor International’s report – The Travel Industry Global Overview.

Reed Travel Exhibitions chairman, World Travel Market, Fiona Jeffery said, “The impact of the global financial uncertainty is still playing its part in the economy and the travel and tourism industry."

WTM Vision Conference series was launched in 2009 in London expanding to Milan and Dubai (at fellow Reed Travel Exhibitions Event Arabian Travel Market) in 2011.

The WTM Vision conferences in 2012 will continue on May 1 in Dubai (at ATM) ‘¨May 10 in Shanghai and’¨May 18 in Florence

below social share icons

Ian Jarrett

Classic Collection is where travel expertise and personal service combine to create the perfect luxury holiday. Our travel agent partners...

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives,...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...

The Mexico Tourism Board serves as the driving force behind Mexico’s global appeal, orchestrating targeted marketing campaigns to showcase the...

The Florida Keys and Key West is a 126 mile long string of Islands connected to South Florida by the...

Why choose Titan Travel? There are some great travel companies out there – so why Titan? Well, we’re one of...

The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors’ experiences by providing information, resources and trip planning tools...

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in...

We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s...

Arival advances the business of creating amazing in-destination experiences. We provide events, insights, and community for creators and sellers of...

NSW, Australia Welcome to New South Wales – a place to feel free, feel alive, feel new. As the official...

ABOUT THE PHILIPPINES Mabuhay! Welcome to our archipelago of 7,641 islands where there are endless beaches, lively and fashionable cities,...

City Cruises is a leading operator of sightseeing, dining and charter services operating in London, York and Poole. We offer...

Here at Elegant Resorts, luxury travel is in our DNA. True pioneers in the industry, we were the first specialist...

We understand the importance of personal touch We do things a bit differently at Eventsquid. We know that we could...

ECOMMPAY is an international payment service provider and direct bank card acquirer, engineering bespoke payment solutions for clients worldwide. Our...