The Long Island Convention and Visitors Bureau & Sports Commission (LICBVB&SC) has ditched its unwieldy name for something more memorable – Discover Long Island.
It held a launch party last week to unveil the new rebrand aimed at better ‘meeting the expectations of today’s consumer.’
"The launch of our new brand is one component of our fresh approach to promoting Long Island. We aim to continue developing initiatives that help our long-term growth strategy by incorporating industry trends that provide value to our region," said Kristen Jarnagin, president & CEO.
Removing the CVB designation from a brand name is a growing trend for destination marketing organizations with more than 40 DMOs undertaking similar rebranding in just the last two years.
"Our new look and feel reflects what Long Island is really about: sophisticated but unpretentious, refreshing but not flashy. We look forward to introducing the nation and the world to our truly special destination in a completely new way," said Steve Bate, Chairman of Discover Long Island.
Long Island tourism generates about $5.5 billion annually and supports a workforce of 100,000.
It pulls in more than $700 million in state and local taxes each year.
