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Love Island boosts easyJet Holidays’ bookings
EasyJet Holidays has seen bookings to Majorca increase 20% following the airing of Love Island, ITV2’s biggest ever show.
The operator said bookings were up by a fifth compared with the period before the hit TV show was aired.
It said searches for Majorca on its website were also up 18%.
General manager Mandy Round said: "After a long summer of Love Island fever we’ve seen a significant rise in bookings from those who want to get a slice of the love islander experience.
"Whilst we have lots of customers who are already loyal to this lively destination, the trends we can see show that a rise in travellers to Majorca can be attributed to the popularity of the show, from those wishing to follow in the footsteps of winners Dani, Jack and co."
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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