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Malaysia Airlines appoints new chief commercial officer
Sunday, 10 Aug, 2016
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Malaysia Airlines has appointed Arved von zur Muehlen as chief commercial officer, effective from next month.
He is a former senior vice-president of commercial network operations at Qatar Airways.
Airline CEO Peter Bellew said von zur Muehlen will focus initially on developing a strategy for marketing, sales, products and customer service.
"He brings with him over 20 years of professional experience in the aviation industry and will add a valuable breadth of understanding across sales, marketing and technological innovation," Bellew said.
"Arved will play a crucial role in the next phase of the turnaround, focusing on restoring our position as a leading international carrier and developing our innovative customer centric services. He is a welcome addition to the team as we move forward with our global marketing strategy."
Before joining Qatar Airways, von zur Muehlen held a variety of positions during a 15 year career with Lufthansa.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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