Australian-based hotel and resort operator Mantra Group is simplifying its brand portfolio by consolidating all properties under a single, new ‘masterbrand.’
All 128 Mantra, Peppers and BreakFree branded hotels in Australia, New Zealand, Bali and Hawaii will come under a single consumer brand known as Mantra Hotels.
The new brand identity will be showcased on a single web address at MantraHotels.com.
To mark the rebrand a new marketing campaign has been launched with the tagline ‘My Kind of Wonderful’.
The website also hosts the travel agent platform, access to BizBeds, Mantra Group’s affiliate programme and the newly relaunched loyalty program, Mantra+.
"Our new Mantra Hotels masterbrand reflects our intent to encourage guests to live life outside the square and reaffirms our commitment to facilitating genuine and trusted experiences," said Mantra Group COO Tomas Johnsson.
