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Melbourne makes the case for business events
Melbourne will host Australia’s inaugural Business Events Week from February 25 to March 1 next year.
It will comprise a week-long programme of activities designed to showcase the value of business events.
"Business events generate extensive economic wealth for the local, state and national economy. In Victoria alone, business events inject more than $1.2 billion annually," said Victoria’s minister for tourism and major events, Louise Asher
Over the next two years Melbourne will host seven of the world’s largest and most prestigious conferences including the 22nd World Diabetes Conference in 2013 and the International AIDS Conference in 2014.
CEO of the Melbourne Convention + Visitors Bureau (MCVB), Karen Bolinger, said, "Having a week dedicated to business events is a major coup for our industry and we firmly believe it will assist us in communicating how valuable the industry is to the Australian economy."
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