The Greater Miami Convention & Visitors Bureau (GMCVB) announced the return of annual LGBTQ+ program Rainbow Spring.
Now in its third year, Rainbow Spring runs March 1 through June 30.
Diversity and inclusivity remain at the core of Miami and Miami Beach, and the Rainbow Spring initiative continues to grow with an array of unique programming and promotional.
This year, the GMCVB is again joining with long-time partner, Expedia, and expanding the program’s international reach through a new partnership with Booking.com.
This collaboration will target key markets including Madrid, Berlin, Amsterdam, Milan, and Brussels.
“Greater Miami and Miami Beach takes pride in being a welcoming community for LGBTQ+ travelers year-round,” said Dan Rios, GMCVB’s Director of LGBTQ+ Tourism Marketing.
“With Rainbow Spring, we continue to offer meaningful experiences to ensure our LGBTQ+ visitors feel celebrated, and represented.”
The GMCVB’s partnership with Expedia has propelled the Rainbow Spring program last year to $17.2 million in gross bookings, resulting in an impressive 18.6% year-over-year growth. The partnership with Booking.com will leverage the platform’s extensive international network to connect travellers to tailored offers and exclusive experiences in Miami and Miami Beach.
LGBTQ+ information and exclusive offerscan be found at RainbowSpring.com. The site will continue to feature special discounts on hotels, restaurants, and attractions, while highlighting an array of LGBTQ+ experiences and events.
Greater Miami and Miami Beach LGBTQ+ experiences and events include:
Winter Party Festival (February 26 – March 4): This annual queer music extravaganza unites the LGBTQ+ community in a celebration of diversity and unity across Greater Miami and Miami Beach.
Miami Beach Pride (March 27 – April 6): Ten days of non-stop events ranging from rooftop movies to pool parties and VIP experiences.
OUTshine LGBTQ+ Film Festival (April 17-24): A premier festival showcasing films from emerging and established LGBTQ+ filmmakers.
SweetHeat (May 13-19): A popular Pride celebration created by women, for women, featuring events across South Beach, Wynwood, and Downtown Miami.
Miami Beach Pride Concert (May 31 & June 1): A showcase to welcome Pride month featuring live DJs, on-stage performances, and a projection of lights on Ocean Drive.
