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Microtel ups ADA room counts

Tuesday, 1 March 20053 min read

Looking for a hotel for travelers with disabilities or ADA visitors?

Microtel Inns & Suites reported sharp gains in its number of ADA room nights.

The hotel had a 275% increase in all distribution channels over the previous year. Net revenues for ADA rooms also increased by 260%.

Internet bookings saw the strongest gains, with an increase of more than 400%. GDS bookings were up more than 360%.

The growth “represents the increasing awareness of Microtel among travelers with disabilities,” said Roy E. Flora, executive vice president, franchise operations for US Franchise Systems Inc., which is the parent company of Microtel Inns & Suites.

He said the chain is committed to providing quality accommodations in the ADA market.

Report by David Wilkening