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Midlands co-op launches dedicated cruise holiday website
Co-op Holidays Direct, Midlands Co-op’s on-line holiday service, has launched a new website dedicated to cruise holidays.
The site features detailed cruise itineraries, web cams of cruising vessels, news of early and late availability bookings, fact sheets and booklets on different types of cruises. Cruises are available from the main cruise operators, including P&O Princess Cruises, Royal Caribbean and Festival Cruises.
Mamta Ruparelia, internet marketing manager for Midlands Co-op Travel said: “Cruise holidays have traditionally been associated with the more mature holiday maker but our website clearly details all the different types of cruises available that will appeal to a much wider audience.
“We are aiming to create a ‘one-stop-shop’ for our cruise holiday enthusiasts (and novice cruisers) by giving them a vast range of information at their finger tips to make their holiday choice as easy, and as exciting, as possible. Our dedicated cruise specialists are then able to step in and assist further when the customer calls us.”
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