Monarch Scheduled has welcomed research which shows the airline as attracting the most website visits from the increasingly affluent over 55s.
Figures from Hitwise reveal more than 31% of its traffic comes from the age group, way above the average of 21%.
The 35 to 44 age group account for less than 20% of visits to Monarch, the research revealed.
Managing director Tim Jeans said: “It is fantastic news for the industry as a whole that the early adopters in online travel bookings are the 55+ sector which is one of the most affluent and influential segments.”
The research follows another study which revealed more than three quarters of Internet users over 50 have visited a travel site within the past year.
