The MSC Group Cruise Division has revamped its structure for the UK & Ireland market.
It aims to enhance support to travel agent partners by bringing sales functions and other resources for Explora Journeys under the same umbrella alongside MSC Cruises.
Antonio Paradiso, MD for MSC Cruises UK & Ireland, will now assume in-market responsibility for Explora Journeys.
Commercial agreements in place with travel agent partners will be unchanged.
Commercial conditions for the two brands will remain distinct and also unchanged.
Pierfrancesco Vago, Executive Chairman, Cruise Division of MSC Group, said, “This is another demonstration of how we aim to develop the relationship with the travel trade community.”
“This more simplified structure will provide easier access for our trade partners, especially travel agents, leading to mutual and rewarding benefits.”
In UK & Ireland, Explora Journeys will still have its own dedicated specialist team for sales, marketing, contact centres and PR.
Additional brand-dedicated resources will support each market.
A similar structure will also be adopted in Italy, France, Spain, Portugal, South Africa, Brazil, China and Japan.
Explora Journeys’ first ship EXPLORA I makes her maiden journey on 17 July from Southampton
