Mystic Cruises USA is rebranding and moving its HQ to Fort Lauderdale, Florida.
Parent Mystic Invest Holding announced the new name of Atlas Ocean Voyages for its cruising business, along with a number of key hires.
These include Alberto Aliberti as president of Atlas Ocean Voyages who will spearhead expansion in the US.
Aliberti previously worked at Seabourn and Cunard.
"We adjusted our brand name to better reflect the experiences that North American guests will enjoy and to bring our adventure-cruising vision to life. We’ve assembled a highly skilled team to lead our operations in Fort Lauderdale," said Mario Ferreira.
Mystic recently launched World Explorer and next ship World Navigator is currently under construction in Portugal.
World Navigator is expected to launch in mid-2021 and will be followed by three more ships.
