Ufi Ibrahim, the new chief executive of the British Hospitality Association, joined today.
Formerly on the World Travel and Tourism Council, Ibrahim said it was time for new thinking and fresh action.
“As demand for leisure, travel and recreation continues to grow across the world, the potential for the hospitality industry to grow its contribution to GDP and jobs across Britain is hugely significant.
“However, Britain is acting upon a highly competitive international tourism stage, which is becoming more challenging every year.
“How British hospitality meets that competition – and how much support it receives from government in doing so – will dictate how well it succeeds in the next decade and beyond.”
By Bev Fearis
