New branding for Sandals
Tuesday, 12 Nov, 2004
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Sandals Resorts’ 16 all-inclusive properties next year will be branded as either Classic or Signature, according to chairman Gordon ‘Butch’ Stewart.
The distinction is to label the levels of services and amenities.
Signature resorts will offer champagne breakfasts and five-star restaurants.
Among new amenities offered – butler service for guests booking the highest service level at the dozen resorts in the Signature Collection and three of the Classic properties.
This makes Sandals the first all-inclusive resorts to have butler service, according to Mr Stewart.
Butlers will supply a wide range of guests’ needs, including unpacking and drawing bubble baths, according to the resort.
Report by David Wilkening
David
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