Tourism Australia has appointed Andrew Hogg as regional general manager for Greater China.
Hogg will be based in Shanghai and joins the agency from Qantas where he served as general manager, China since 2011.
He has held numerous senior positions during a 25-year career at Qantas in finance, sales, marketing and operations.
Tourism Australia managing director John O’Sullivan said Hogg brings the ideal skillset and expertise to the role.
“This is a key position for us, and I’m delighted we’ve secured someone of Andrew’s calibre to lead our China and Hong Kong teams. Andrew has a deep knowledge of the market and is well connected in the region, both commercially and politically.”
“We’ve made significant strides in the region over the last few years, developing strong aviation partnerships, laying down a solid distribution platform and rolling out a marketing strategy – all of which are clearly focused on the lucrative free and independent travel segment,” O’Sullivan added.
China is Australia’s second largest market by volume and most valuable based on average spend.
“This presents an unprecedented opportunity for Australian tourism and an exciting time to be joining Tourism Australia’s China team,” Hogg said.
Tourism Australia has a major presence in Greater China with offices in Shanghai, Beijing, Guangzhou Chengdu and Hong Kong.
