New iPhone postcard app launches

Thursday, 25 Jul, 2010 0

Honeymooners lazing on a desert island or yacht crews drifting in the Atlantic can now show it like it really is; with a new picture postcard service provided as a free download.

Whether tourists are backpacking in Bali or camel trekking across the Sahara, the Postcards app captures their image on iPhone and android smartphones, sending it to the folks back home by conventional post.

In the recent two-month test-phase, 18,000 holidaymakers sent unique ‘DIY’ postcards using the free app – which can be accessed from both Android and iPhone platforms.

Already one of the Apple website’s top 30 apps in their ‘free stuff’ travel section, the free ‘Postcards’ download lets users take a photo or upload from their library and input text to family and friends. It costs UK£1.49 to send first class postcards anywhere in the world, processed via PayPal.

The worldwide postcards are sent to a printing firm in deepest, darkest Dorset via file transfer protocol (FTP) at 4pm every day. They are then run off using state-of-the-art Xerox printers and collected for dispatch by Royal Mail at 5.15pm the same day.

So whether your clients are on top of a rollercoaster, celebrity spotting in restaurants or sending out pictures of their newborn baby, the Postcard app is a great way to share news with mates.

eCards Media Managing Director Sam Heaton said: “Best of all, with next day delivery, the Postcard gets home before you do – no more waiting round for weeks for friends to read about what you got up to on holiday.”

“In this modern world of digital photos having a real tangible card arriving in the post is a valuable thing – people appreciate the effort. Having a bespoke postcard propped on the mantelpiece means someone is thinking of you.”

To download the Postcard application for your iPhone, head to the iTunes App Store and search for ‘Postcard’, for android phone look for Postcards in the Market.

Valere Tjolle

Valere Tjolle is editor of the Sustainable Tourism Report Suite, special offer at: www.travelmole.com/stories/1142003.php

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