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Newmarket Holidays unveils rebrand
Newmarket Holidays has undergone a ‘significant’ rebrand for the launch of its 2018/2020 brochure.
The programme is being marketed under the tagline ‘Where stories begin’, developed following a lengthy rebranding consultation.
It will be rolled out across all of Newmarket’s marketing platforms over the next few months.
Commercial director David Sharman said the tagline ‘recognises the important part travel experiences play in customers’ lives and narratives’.
The latest brochure has 34 new holidays, including escorted tours to Europe, South America, East Africa and Southeast Asia, including Pandaw river cruises in Northern Vietnam and on the Mekong.
In addition, the programme has more specialised ‘experiential’ Small Group Tours, including a ‘Food & Wines of Northern Italy’ holiday.
"We’re finding more customers want to do things like experience home-stays, market shopping and ‘behind-the-scenes’, off-the-beaten-track visits than ever before, and these are much more successful when experienced as part of a smaller party," added Sharman.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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