Holidaymakers plan a return to happy, nostalgic memories of their childhood British breaks to get them through the hard times, according to new research.
Almost half of parents intend taking their children on a domestic seaside break next year in order to re-live their own childhood holiday memories.
This could spark a fashion to go back to the “best of British†and boost the economy with the country now in recession and improve carbon footprints.
The poll of more than 2,000 people found that in credit crunch Britain, a new generation has rekindled its love affair with the caravan. Rather than jet off abroad, almost two in ten (27%) parents intend to take their children on a drive down memory lane inspired by their own childhood caravan holiday.
Almost a third of parents (29%) plan to take a country cottage holiday to return to their favourite childhood holiday spot.
Paul Havenhand, marketing director of Towergate Bakers Insurance which commissioned the survey, said: “Sticking to the best of British is becoming the fashionable thing to do.
“Rather than take off abroad, parents are choosing to revisit the places of their childhood in the year ahead so their children can have the same experiences they did.â€
Top 5 Nostalgia family holidays in 2009:
|
Holidays on the British coast |
49% |
|
Country cottage holiday in the UK |
29% |
|
A caravan holiday |
27% |
|
Camping |
20% |
|
Barge |
9% |
by Phil Davies
