The US National Tour Association has appointed Lin Wang as director, China Market Service.
Lin will spearhead NTA’s successful China Inbound Program, which markets and facilitates Chinese leisure group outbound travel to the US.
The program is the only one of its kind approved by the China National Tourism Administration.
"I have heard great things about NTA and its members. I feel really fortunate to join the team and look forward to working with all the members and helping with their success in the China market," Lin said.
Hailing from Hangzhou, China, Lin was previously an account manager for Partner Concepts Inc and has comprehensive experience in tourism marketing and client relations.
The China Inbound Program offers special programming for US travel companies, including China-centric resources, Fam trips and attendance at NTA business events.
Inbound tourism from China to the US is expected to surpass 4.5 million by 2019.
