Opodo has made a move into Italy with the takeover of an Italian travel portal.
Amadeus-controlled Opodo has signed a deal to take over operational management of Eviaggi, a Rome-based online agent that sells various travel products including flights, hotels, car hire and package holidays.
According to Opodo, Eviaggi has a market share of over 15% of all air bookings made on travel websites in Italy.
Acting chief executive of Opodo, Bart Tompkins said the Italian online market is in its infancy and has great potential. Eviaggi is Opodo’s fourth European venture, the others being in Germany, France and the UK.
Report by Ginny McGrath
