United Kingdom
United States
Asia Pacific
Oz tourism push aims to bowl over Brits
Cricketers Shane Warne and Phil Tufnell are to feature in a tourism aiming to encourage British tourists to visit Australia for the Ashes clash and beyond.
The campaign kicks off with a video message, filmed by Shane Warne in Melbourne, taunting Phil Tufnell about the Ashes series which starts in Bisbane next week.
This is followed by a reply from Tufnell saying: ‘Don’t worry about where I am Shane, ask yourself how the bloody hell you’re going to get the Ashes back?’
The viral campaign enables Australians to email the footage to their friends in the UK.
There will also be a dediacted website www.tuffersinoz.com, where people can follow Tufnell’s travels in Australia for the Ashes series.
Australia’s tourism minister Fran Bailey said: “The Ashes will bowl in a sporting and tourism bonanza for Australia.
“More than 40,000 English tourists will be descending upon Australia for the long-awaited series. These tourists will spend up big in our hotels, restaurants and pubs.
“Over the next few weeks, Australians will be able to enjoy one of the greatest sporting contests – the Ashes. And with Warnie bowling like a legend, the Ashes are ripe to be brought back down under. The only thing left is to ask the English team, So Where the Bloody Hell Are the Ashes?”
Report by Phil Davies
Phil Davies
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike