Green Globe International appoints Bradley Cox as CEO
In March, Green Globe International, Inc., announced that Bradley Cox has been appointed by the company’s Board of Directors to serve as chief operating officer of Green Globe International.
Green Globe International, Inc which has acquired 88% of Green Globe, Ltd., a British company that owns the Green Globe brand, is one of the premier international brand for sustainable travel, tourism and related businesses.
Mr. Cox’s business experience within the travel and tourism industry, his understanding of brand management, and success in delivering technology as practical solutions for the triple bottom-line of tourism businesses are seen as a combination of skills and an invaluable addition to the Green Globe International team.
From 1996, Mr. Cox was at the frontline of tourism sales and marketing, working for international tourism and hospitality brands. Based on the Gold Coast, Australia’s leading leisure destination for domestic and international travelers, Mr. Cox held senior sales and marketing positions at ANA Hotel and Hard Rock Cafe. Mr. Cox managed all the key domestic accounts for these tourism operators, maintaining channels through major airlines as well as negotiated sales to travel agencies throughout Australia.
In 2000, Mr. Cox joined the Sustainable Tourism Cooperative Research Centre (STCRC), based at Griffith University on the Gold Coast. An Australian government initiative to deliver research and development innovations to the tourism sector, the STCRC grew to include 16 university and 17 government and industry partners, including Tourism Australia, Qantas and the Australian Federation of Travel Agents.
Mr. Cox served for eight years as STCRC’s General Manager Communications and Industry Extension. Mr. Cox worked closely with industry, government and academic partners to incubate innovative research ideas to prototypes that now benefit Australia’s tourism sector. One of the key innovations was the scientific benchmarking and certification tools, which have underpinned Green Globe for almost 10 years.
Report by Chitra Mogul
