Premier Inn taps Sabre to optimise sales for Middle East, Asia

Monday, 11 Mar, 2016 0

Premier Inn International has reached agreement with Sabre to adopt the SynXis Enterprise Platform across its portfolio of hotels in the Middle East, India and Southeast Asia.

The UK’s largest hotel brand will move its international portfolio to Sabre’s SynXis Central Reservation and Booking Engine solutions to support its target of 50 overseas hotels by 2020.

"We have ambitious goals to grow Premier Inn internationally and we are delighted to work with an innovative technology firm such as Sabre," said Trevor Woollard, head of information systems at Premier Inn International.

"Sabre’s continual technology investments, ability to scale quickly for a growing business and expertise in global markets make them the right partner for us."

Sabre’s SynXis solution will assist the company to capture more direct bookings and optimise sales activity through third party distribution channels and online travel agencies via the Sabre travel marketplace.

"Technology is the single greatest opportunity facing the hospitality industry today, and Sabre customers are well-positioned to focus on what they do best – serving guests," said Alex Alt, president of Sabre Hospitality Solutions.

"I’m thrilled to welcome Premier Inn to Sabre and looking forward to helping them grow their business with our best-in-class solutions."

The Sabre Hospitality Solutions platform currently has more than 32,000 hotel partners powering distribution, property management, retailing and guest experience functions.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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