United Kingdom
United States
Asia Pacific
Premier Inn taps Sabre to optimise sales for Middle East, Asia
Monday, 11 Mar, 2016
0
Premier Inn International has reached agreement with Sabre to adopt the SynXis Enterprise Platform across its portfolio of hotels in the Middle East, India and Southeast Asia.
The UK’s largest hotel brand will move its international portfolio to Sabre’s SynXis Central Reservation and Booking Engine solutions to support its target of 50 overseas hotels by 2020.
"We have ambitious goals to grow Premier Inn internationally and we are delighted to work with an innovative technology firm such as Sabre," said Trevor Woollard, head of information systems at Premier Inn International.
"Sabre’s continual technology investments, ability to scale quickly for a growing business and expertise in global markets make them the right partner for us."
Sabre’s SynXis solution will assist the company to capture more direct bookings and optimise sales activity through third party distribution channels and online travel agencies via the Sabre travel marketplace.
"Technology is the single greatest opportunity facing the hospitality industry today, and Sabre customers are well-positioned to focus on what they do best – serving guests," said Alex Alt, president of Sabre Hospitality Solutions.
"I’m thrilled to welcome Premier Inn to Sabre and looking forward to helping them grow their business with our best-in-class solutions."
The Sabre Hospitality Solutions platform currently has more than 32,000 hotel partners powering distribution, property management, retailing and guest experience functions.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike