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Premier introduces new brand to long-haul brochure

Thursday, 20 July 20173 min read

Premier Holidays has unveiled a ‘value’ brand in its 2018 Faraway brochure.

Called Smart Choice, the brand uses the ‘very best’ airfare, a minimum three-star accommodation and options for shared transfers.

Smart Choice hotels featured in the latest Faraway brochure include the Rembrandt in Bangkok from £28pp per night, Krabi La Playa Resort,from £25pp per night, and Elandela Game Reserve in South Africa from £199pp per night.

Tours under the Smart Choice umbrella include a nine-night Hong Kong and China independent tour from £2,199pp and a nine-night Vietnam Your Way from £1,499pp.

Premier Holidays 2018 Faraway brochure is valid until December 2018 and also features a number of new stays on the water, and more destinations and hotels off the beaten track.