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Queensland prepares Project China
Tourism Queensland has released a discussion paper on opportunities and challenges facing the industry as the state drives efforts to snare a greater share of the burgeoning China market.
“Sustainably growing our share of the China market and giving Chinese visitors a great experience involves everyone and I want industry to have their say, with consultation open until December,” said tourism minister Jan Jarratt.
The discussion paper raises issues from better catering for Chinese travellers to diversifying target markets such as attracting different age groups and destinations.
“It is important for industry to think about these issues and give their feedback,” Jarratt said.
The resulting Project China Strategy will map out Queensland’s long-term vision to grow its share of the China market, with potential spending by Chinese visitors in Australia tipped to reach $7-$9 billion by 2020.
China is Queensland’s third largest international market, with 198,000 Chinese visiting Queensland in the year ending June 2011 – 25 percent more than the year prior.
Feedback closes on December 2. More details at www.tq.com.au/projectchina
Ian Jarrett
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