Radisson Hotel Group and La Vie Hotels & Resorts have strengthened their partnership to add over 30 Asia Pacific hotels over the next 10 years.
They inked a Master Collaboration Agreement that will see Radisson Hotel Group become La Vie’s Hotels & Resort’s preferred partner.
La Vie will develop, manage and operate properties under five brands.
These are Radisson Blu, Radisson RED, Radisson, Park Inn by Radisson, and Country Inn & Suites by Radisson.
La Vie Hotels & Resorts is an owner-centric hospitality management company and is a subsidiary of La Vie Hospitality Group.
It will develop Asia Pacific hotels in Vietnam, Thailand, Singapore, Cambodia, Myanmar, Malaysia, Indonesia, Sri Lanka, Maldives and Bangladesh.
it will also drive the expansion of the Group’s portfolio in Australia, New Zealand, Fiji and Vanuatu.
Radisson Hotel Group and La Vie’s existing relationship started in 2022 through the rebranding and conversion of three hotels in Sri Lanka.
These hotels under the Radisson Blu and Radisson brands are located in Galle, Colombo and Kandy.
Elie Younes, Radisson EVP, said: “This marks the next step on our journey together and the expansion of our partnership across key regional markets.”
A centralised franchising service will soon be extended into Australasia, enabling independent and small-scale hotel companies to join Radisson’s global network.
