Former Libra Holidays sales and marketing director Paul Riches is joining new company youtravel.com in a similar role.
The online firm youtravel.com is also in the process of recruiting a number of key personnel, including a sales manager (North), finance manager, IT, marketing and SEO executives.
The youtravel.com brand is due to be launched to the UK travel trade within the next few weeks.
Exact details of the new company and its product range will be announced shortly, a statement said.
Riches said: “This is a new and exciting challenge, launching a new dynamic product in the UK market. It offers me the opportunity to develop and grow our business through new and existing trade channels.”
