Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, attracts local Southern California residents, and visitors from across the globe through the Rodeo Drive Walk of Style® program. Earlier this year, the program set a fashion milestone by honoring the tenth recipient. In addition to the program, the new store openings and renovations of existing retailers enhance the atmosphere of the street.
Rodeo Drive has recently become the new home to several luxury boutiques including David Yurman, DeBeers, Omega Boutique and Bernard K. Passman Gallery of Beverly Hills. Many existing Rodeo Drive retailers, such as Salvatore Ferragamo, Hugo Boss and Versace, have expanded their floor plans and increased their merchandise assortments. In addition, retailers such as Chanel and Escada have begun renovations and expansions.
The City of Beverly Hills and the Rodeo Drive Committee introduced the Rodeo Drive Walk of Style® program in 2003, to honor style legends for their contributions to the worlds of fashion and entertainment. Selected by an independent group of representatives from the media, entertainment and fashion industries, the Rodeo Drive Walk of Style® honors style legends with a lasting tribute that commemorates their life-long achievements. The recipients of the distinguished Rodeo Drive Walk of Style® Award are presented with permanent plaques featuring their personal quotes and signatures, which are then embedded into the sidewalks along the 300 block of the renowned street.
“Rodeo Drive has always been known as a center for the fashion industry as well as a travel and retail destination,” says Peri Ellen Berne, Chairman of the Rodeo Drive Walk of Style®. “The Rodeo Drive Walk of Style® program is an important honor in the fashion industry and it has added even more prestige and excitement to Rodeo Drive.”
Report by Chitra Mogul
