Royal Caribbean completes Silversea deal

Friday, 02 Aug, 2018 0

Royal Caribbean Cruises has completed its acquisition of a two-thirds stake in Silversea, which effectively takes its fleet of ships to 59.

It also gives RCL an ultra-luxury brand.

“We are proud to officially welcome Silversea’s industry-leading team to the RCL family,” said Richard D. Fain, chairman and CEO of RCL.

“This is a dynamite combination and we can’t wait to work with Manfredi, Roberto and the entire team as together we take Silversea to the next level.”

That will begin with the newly-announced Project Invictus ship revitalisation for the Silversea fleet, which will add enhancements and product upgrades over several years.

RCL now has a 66.7% equity stake in Silversea, worth about $2 billion, while Manfredi Lefebvre d’Ovidio holds on to the remainder and continues as Silversea executive chairman.

“Our intent is to solidify our already strong leadership position with an exciting array of upgrades that thrill our guests,” said Roberto Martinoli, Silversea CEO.

The first will be on the Silver Muse later this month with an upgraded champagne and caviar program.

Siversea joins the RCL family of brands which comprises Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises, TUI Cruises and Pullmantur.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives,...

Our leadership is bold. Our agility thrives on open innovation and we embrace the new, whether it’s diversity, trends, challenges....

Here at Elegant Resorts, luxury travel is in our DNA. True pioneers in the industry, we were the first specialist...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels...

Classic Collection is where travel expertise and personal service combine to create the perfect luxury holiday. Our travel agent partners...

Welcome to Qatar Airways Qatar Airways is proud to be one of the youngest global airlines to serve all...

The Detroit Metro Convention & Visitors Bureau (DMCVB) is the only organization that promotes metro Detroit regionally, nationally and...

Take your clients’ vacation to the next level at Universal Orlando Resort™. With three amazing theme parks – Universal Studios...

We’re here to provide the very best experience in train travel. From booking your ticket, to asking us a question...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...

Offering the most powerful portfolio in the industry, our 30 brands and 8,000+ properties across 139 countries and territories give...

Celebrating its 30-year anniversary in 2022, Regent Seven Seas Cruises® offers guests An Unrivaled Experience® with every luxury included. Carrying...

Nium was founded on the mission to build the global payments infrastructure of tomorrow, today. With the onset of the on-demand...

Our Mission Ecommerce has transformative powers, and we believe everyone should be able to take part. But outdated solutions and...

Home to America’s Best Beaches, a vibrant arts community and amazing outdoor experiences, St. Pete/Clearwater is a sunny destination that...

Ensuring our guests have an unforgettable experience while sailing with us is paramount; however, your health and safety remains our...

Atout France guides and supports the French regions with their development strategy and helps set up investment projects in order...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of...