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Ryanair attacks summer peak with £10 fares

Wednesday, 20 June 20073 min read

Three million seats at £10 each have been released by Ryanair for flights during the peak summer.

The offer covers departures in July, August and September with taxes and charges included.

The no-frills carrier also sparked a fresh war with easyJet by claiming its rival’s price guarantee is “worthless” because it avoids comparisons with Ryanair.

Ryanair CEO Michael O’Leary said: “Today Ryanair is releasing 3 million summer seats for £10 – less than a quarter of easyJet’s average fare. EasyJet can’t match Ryanair’s low fares and that is why it is hiding behind its bogus guarantee.

“Ryanair has written to the Advertising Standards Authority to request that Easyjet stop claiming to guarantee the lowest fares when it is clear that they don’t.”

Ryanair claims its price guarantee between London and Milan allows comparison with over 70 flights operated by four airlines, flying between five London airports (Heathrow, Gatwick, Stansted, Luton and London City) and 3 Milan (Malpensa, Linate and Bergamo ) airports.

EasyJet’s guarantee does not allow comparisons between it and any other airline between Gatwick and Milan Malpensa, for example, because it is the only airline to operate that route, Ryanair added.

by Phil Davies