The San Francisco Convention and Visitors Bureau is rolling out a new campaign in April that will add advertising and an extensively retooled Web site to turn more of its conventioneers into tourists.
“The campaign is an effort to build from the estimated 1.2 million room nights the city attracted in 2003 and again in 2004,” said the San Francisco Business Times.
The new Web tools are designed to make it easier for meeting planners and also give the bureau a venue to advertise local events to conventioneers who otherwise might leave town early or not leave their hotel rooms.
The move is intended to capitalize on the city’s strengths, including strong convention business as well as the various local attractions, CVB officials said.
Report by David Wilkening
