Sandals Resorts is to drop its Royal Plantation brand from September 1.
Properties in The Royal Plantation Collection will be re-launched as Sandals Resorts or operated independently.
Royal Plantation Ocho Rios, Jamaica will become Sandals Royal Plantation, Ocho Rios, Jamaica.
Royal Plantation Island, Exumas will revert to its original name of Fowl Cay Resort, while Royal Plantation Private Villas in Discovery Bay, Ocho Rios and Whitehouse, Jamaica, will retain their names. These properties will not become part of Sandals Resorts and will be marketed independently.
Sandals Resorts founder and chairman, Gordon "Butch" Stewart said the move marks its progress in raising the standard of product.
“When we introduced the Royal Plantation brand in 2000, it allowed us to acquire properties, talent and practices that have now become part of the Sandals Resorts Luxury Included experience.
“Our reasons for a second brand no longer exist. Sandals Resorts defines luxury within our company. We are confident in our product and feel now is the time to bring the family together."
By Debbie Ward
