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Shangri-La celebrates half-century in business with new campaign
Shangri-La Hotels brand marks its 50th anniversary, with the rollout of new the #WithHeart campaign honouring its ties to Asia.
The campaign kicks off with a short film series, premiering on 19 November 2021, retelling the stories of passionate Asian culture makers.
The campaign will also include #WithHeart stories through social media and will extend into 2022 with collaborations and experiences.
In 1971 the first Shangri-La Hotel opened in Singapore.
"As we reflect on 50 years of bringing the best of Asia to the world, we wanted to showcase stories that embody the tradition and passion of the region we call home," said Hui Kuok, Chairman of Shangri-La Group.
"Asia has been through an incredible transformation, reinventing itself with a pioneering spirit that we share. Shangri-La is proud to have supported this growth."
"The ‘Asia with Heart’ short film series profiles prominent Asians in the arts including Kenneth Cobonpue, furniture designer, installation artist Red Hong Yi and pianist Haochen Zhang.
Full versions of the short films will be released in the coming weeks.
Shangri-La is also rewarding those who share their #WithHeart stories on social media.
Beginning on 22 November on Instagram, the brand is inviting people to share what they do ‘with heart’ for a chance to take their passions further and win exclusive Shangri-La prizes.
To enter, people should follow @shangrilahotels and post their stories, tagging Shangri-La.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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